Exhausted parents and caregivers know the power of plenty of sleep compared to the negative effects of not enough sleep on children and themselves. According to the American Academy of Pediatrics, sleep problems affect 25 to 50% of children and 40% of adolescents.* Scientists continue to study broader effects of children's poor sleep habits on immune health, learning, memory and other concerns. Improving sleep hygiene and ensuring children are getting enough is crucial to their overall health and well-being as they grow. Establishing a consistent bedtime routine is crucial but sometimes it’s not enough. That’s when melatonin can help. Melatonin is a necessary part of regular and restful sleep. Swanson Kids Melatonin Gummies offer a pill-free way to try melatonin with a low 1 mg dose in a sweet strawberry flavor. Melatonin is a naturally occurring hormone that triggers the body to sleep. Unfortunately, melatonin production can be disrupted by many factors such as age, diet and more. Adding a non-habit forming melatonin supplement to your child’s bedtime routine can help get your child (and you) back on track to a healthy sleep schedule.